The how, why and where of people using devices for voice search

DEVICES: Voice technology is getting interesting. Travel and expense management companies are already finding ways to incorporate it into the user journey whether for assistance on the go or simplifying the expense process. Google has been pushing its voice search capabilities lately via TV advertising and more recently across New York locations. Now the search giant has released research revealing how and where people are using their devices for search. Read more at Googleblog

Ok Google, do I need an umbrella today?” “How tall do you need to be to ride the Cyclone?” “How long does a goat live?”

People of all ages are starting to talk to their devices more regularly—in fact, our data also show mobile voice searches more than doubled in the past year.

But how, why and where do people use voice search? To find out, we commissioned a study, conducted by Northstar Research, surveying 1,400 Americans across all age groups. Here are the results:

We weren’t surprised to find that teens—always ahead of the curve when it comes to new technology—talk to their phones more than the average adult.

More than half of teens (13-18) use voice search daily—to them it’s as natural as checking social media or taking selfies.

Adults are also getting the hang of it, with 41 percent talking to their phones every day and 56 percent admitting it makes them “feel tech savvy.”