Survey: Indian airlines need to catch up with technology and social mediaNews / Technology | OnlineBy Karthick Prabu | December 4, 2013Share This article was originally published on A survey (not by an airline app manufacturer!) reveals that less than a quarter of travellers have the app of the Indian airlines on their mobile devices. The survey - India Airlines Experience 2013 - was conducted with 2,500 people in the country by TripAdvisor Key findings from the survey: Technology catch-up76% respondents indicated that they web-check in ‘sometimes’ or ‘always’, the number was at 80% in 2012Only 23% respondents had the app of an airline on their mobile phonesAmong mobile app users, top three popular operations were: Web check-in, checking flight options and flight statusOnly 21% respondents said they follow airlines on social mediaJet Airways, IndiGo and Spice Jet were the top domestic airlines that people follow on social mediaFare display trend37% of respondents are comfortable with bundled/consolidated fares24% said they do not mind paying basic fare and adding items as per their needs14% said unbundled fares are great for solo or overnight business travellers with minimum luggage, but not for a family going on a holiday50% of respondents think domestic airlines are not transparent about all the fare components, for example: Cost of meal, extra baggage costs, etc. In 2012, this number was at 42%.In-flight entertainment Below are the top three in-flight activities for passengers: Book – 59%Usage of iPad/tablet – 40%Usage of iPod/portable music player – 31%Most and least preferred airlinesIndiGo airlines emerged as the most favorite domestic airline for: On-time performanceValue for moneyLanding/ take-off qualityTime taken to deliver baggageIn-flight maintenanceJet Airways was rated as the next favorite airline based on: In-flight entertainmentWebsite experienceCheck in process at the airportGround handlingCabin crew appearance (staff grooming, uniform etc)Seat comfort/legroomIn-flight food/beverages However, India's national carrier Air India was selected as the least favourite domestic airline for three years in a row. NB: Mobile image via Shutterstock.