It might be a low price that determines whether a traveler buys a particular airfare, but there are stark differences on the ancillary front that help fuel that decision.
A recent Sabre study identified the key elements for both leisure and business travelers when it comes to expectations around price and ancillary content.
For example, leisure travelers want their baggage included in a fare (rather than have have it as an ancillary purchase).
They also are less concerned about the "refundability" of a ticket or factors such as shorter travel times.
Subscribe to our newsletter below
Compare this to business travelers, who consider the duration of travel as important, alongside the brand of the carrier and, crucially in the ancillary space, legroom, priority boarding and access to lounge facilities.
Despite price being the important consideration, both segments of travelers are willing to pay up to 25% more for some degree of "added value" on their ticket, Sabre's study found.
The report, which carried out a competitor analysis in 18 countries and included 100 of the top booked city pairs per country, claims that 75% of search results on Sabre's platform included ancillary products, compared to 65% on Amadeus and 61% on Travelport.
Markus Heller, co-founder at Dr. Fried & Partner, which ran the survey for Sabre, says: "We are seeing a shift in the market as awareness of rich content is slowly increasing."
"As airlines continue to unbundle their offers and provide a wider range of branded fares and ancillaries, travellers appreciate individual services and amenities more than when they were included."