RouteHappy says it is exploring ways to bring its flight product information to agency system Sabre Red Workspace as well as eventually GetThere and mobile app TripCase.
Robert Albert, chief executive of the company, which has just closed a $3m funding round, says the results of its efforts to integrate airline content across the Sabre platforms will begin to be seen next year.
For now he says the first step is integrating the RouteHappy Score & Amenities information into Sabre Red Workspace while in time, rich content such as images, videos, seat tours and product descriptions, or what the company calls Universal Product Attributes, from the company's Hub, will be integrated into the same channels.
RouteHappy (TLabs here) is setting out its stall to be the platform for airline products and services content so that airlines and distributors don't have to "reinvent the wheel" in terms of structuring and presenting the information.
Albert believes airlines have changed their products to move away from commoditisation and the distribution landscape is in "catch up mode" in terms of how to display the content to best advantage.
"Decisions need to be made on how to display the information and how granular do they want it to be."
Albert says the company is also talking to the other global distribution systems while a pilot with airline rich content between RouteHappy and an online travel company is also in the pipeline.
The company officially unveiled the RouteHappy Hub late last month.
One final musing - if RouteHappy can make itself the go to repository for airline products and services information, it would make it an interesting acquisition target for a distribution specialist.