Hotel online reputation management service Revinate is the latest company to tap into the official data set offered by TripAdvisor through its growing licensing scheme.
The deal means Revinate becomes an "authorized partner" of TripAdvisor, allowing it gain official access to traveller reviews, ratings and popularity indexes of properties around the world.
Although anyone can find such information on the TripAdvisor website, a license means Revinate can stream data in a manageable and automated way to clients through its existing reputation management dashboard.
The information will be included alongside other social media feedback data for hotels, allowing managers scrutinise online feedback and commentary on the web against each property.
Revinate counts the likes of Hyatt, Sofitel, InterContinental, Kimpton and Four Seasons on its client roster.
The licensing service by TripAdvisor is a relatively "new and expanding", if little known, system provided by the user review giant. Revinate will not disclose terms of the agreement, but TripAdvisor says similar to other licensing agreements in the industry clients pay for the service.
Senior manager for partnerships at TripAdvisor, Rich Knapp, says:
"With millions of travelers using TripAdvisor to plan the perfect trip, it’s increasingly important for hoteliers to monitor consumer feedback and respond to user reviews. Revinate's authorized use of our data will help its clients gain insight into their customers and improve their hotel operations."