Cell phones are no longer devices for making calls. Though that was the primary function behind Apple’s first smartphone in 2007, reasons for mobile usage 10 years later look entirely different.
US travelers in particular were quick on smartphone adoption compared to the general population. As early users, the move from desktop to mobile for travel tasks was a more natural progression.
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A new report from Phocuswright dissects US mobile travelers and their behavior, including exactly how many travelers own smartphones as well as what tasks they use their devices to perform over desktops or tablets.
The US Traveler Mobile Usage, written by Mark Blutstein, also looks at how mobile devices are used in-destination during traveling.
The report is FREE for existing Phocuswright Innovation Subscribers (learn about how to become one here).