MyVR is the latest company to capitalize on the emerging sub-network of services around providing services to private accommodation sellers.
The U.S.-based startup has secured a $6.1 million funding round from True Ventures, alongside a number of existing, unnamed backers.
Channel management is the core element of the MyVR platform, giving property owners access to a string of distribution platforms such as HomeAway, Booking.com, Airbnb and TripAdvisor.
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Other services include calendar services for managing bookings, customer relationship management tools and payment processing.
Direct bookings are also encouraged via a website design platform, alongside owner-guest communication tools and mobile apps.
CEO and co-founder Jonathan Murray says: "We know from personal experience that managing vacation rentals is time-consuming, error-prone work.
"In this evolving and increasingly competitive industry, it’s important that vacation rental operators have the tools they need to optimize and synchronize their various marketing channels."
MyVR is not alone in the space, with a string of startups arriving on the scene in recent years to support the digital needs of property owners.
Still, the emergence of such businesses is entirely dependent on the intermediaries (Airbnb, Booking.com et al) steering clear of providing the tools as part of their core offering to hosts.