The rumour mill is running with speculation that Sabre has put a For Sale sign over UK-based lastminute.com.
One media report says US-based Houlihan Lokey has been appointed to advise on the sale and that Sabre has already approached potential buyers.
Existing online travel agencies might be interested although it's hard to see what else Lastminute.com might add to proceedings given the footprint the likes of Expedia already has in the UK.
Another more attractive avenue might be private equity if potential is seen in exploiting the "Lastminute2 name in a market when same-day operations appear to be thriving.
Sabre, which bought Lastminute.com for £577 million in May 2005, has declined to comment except to say:
"We are always reviewing options to make our technology company as successful, relevant and innovative as possible. If we have news to share, we commit to doing so quickly and transparently."
Lastminute is part of Sabre's Travelocity division which has seen declining revenues in recent years. Sabre's S1 IPO document details declining revenues at Travelocity from 2010 to 2012.
The online travel, which was co-founded by Brent Hoberman and Martha Lane Fox in 1998 and was considered a poster-child for the UK dot-com scene at the time, continues to market itself aggressively in the UK and celebrated its 15th birthday almost a year ago with some milestones which Tnooz expanded upon (acquisitions etc).