Kayak has spent plenty of time and effort over the years launching local sites around the world but, perhaps surprisingly, it has never had one next door in Canada.
Until now anyway.
The travel search company, which has a massive lead over its nearest rivals in the US and homeland market, launches its first dedicated service for Canada-based travellers this week.
The site will run on the ca.Kayak.com domain and will default to Canadian dollars but also allow users to toggle between both English and French versions.
Versions of the service will be made available for both Apple and Android devices in the coming weeks, the company says.
But why, after nine years since the original site was launched in the US, has Kayak waited this long to finally hop across the northern borders to offer local services to Canadian travellers?
"It's time we did," Kayak says, after listening to both travellers in the country and its industry partners such as Air Canada and local online travel agency Flight Network.
Coincidentally, Air Canada was Kayak's first flight booking service, launched initially back in March 2012.
The launch of a dedicated site in Canada brings the total number up to 19 around the world, including those in the UK, Germany, France, Italy and Spain.
Meanwhile, Kayak has this week also launched its first global advertising campaign, running initially with regional variations in the US, Spain, Italy and France.
The 30-second spot will run online as well as on commercial TV channels in each of the respective countries.
Here is a clip: