Journera, the data and analytics platform launched by former Orbitz boss Jeff Katz, has raised Series A funding of $9 million.
The investment was led by B Capital Group with participation from Andreessen Horowitz, Pritzker Group Venture Capital and the Boston Consulting Group.
The company, which was launched two years ago as Dihedral, by Katz and BCG, aims to use data to improve the traveler experience.
At launch a number of companies invested in Journera including affiliates of American Airlines, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and United Airlines.
The amount of investment was not disclosed at the time.
The startup has also announced that these same travel companies are the first to sign commercial agreements to use the Jounera platform via an API.
The idea is for travel companies to use the data-based platform to create better experiences and join up some of the elements of a trip for a more seamless trip.
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The company has been developing a Global Experience Record which acts as a view of the customer’s journey in real-time and including all elements of travel.
In a statement, Katz says that creating a seamless experience has been hampered by the fragmented nature of the industry.
“By building a platform with the latest technology, advanced security protocols and a unique permission control architecture, Journera will help the industry deliver the integrated experiences their customers demand."
The funding will go towards further developing Journera’s technology as well as boosting its business development teams.