A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company.
Travel investment specialist Thayer Ventuyres, Silicon Valley Bank, Rokk3r Fuel and Structure Capital have backed the location-based marketing platform.
Subscribe to our newsletter below
The total amount of money raised by the three-year-old company has now reached $23.8 million. It raised a seed round of $6 million in 2016.
HYP3R started out with a mission to provide its technology to travel, retail, fitness and entertainment brands - but has since stated its focus will be on the first two sectors.
The platform is billed as a next-generation marketing service for service providers, such as hotels.
Building fences, not walls
The system works by geofencing around a location for a brand, allowing them to see what individuals are doing in social media through their "signals" but also serve them relevant marketing content.
It claims to have geofenced around 300,000 hotel properties around the world so far.
In an interview with ClickZ to coincide with the funding announcement, CEO and co-founder Carlos Garcia explains how, for example, it might work with Marriott.
"Basically what they do is surprise and delight customers based on location. And that’s very aligned with the DNA of the hospitality industry.
"They want to elevate customer experience. So if you have someone at the hotel who’s celebrating a birthday, Marriott can go out of their way to engage that customer and elevate their experience.
"Never promote - not say 'here’s 10% off your next stay' - that’s not delightful. They would say, 'Hey, we want to celebrate with you.' Customer experience over sales."