On-demand webinar: The state of digital transformation in an AI-driven world

The travel and hospitality industry is undergoing an accelerated shift as artificial intelligence (AI), changing traveler expectations and new content and search behaviors redefine how brands compete. This year’s State of AI Driven CX report, grounded in a global survey of 5,500+ executives, reveals the forces reshaping the end to end traveler journey. From rising demands for omnichannel consistency and mobile first engagement, to the widening personalization gap, fragmented data ecosystems and the surge of generative AI and LLM-based discovery, the insights highlight both the opportunities and pressures facing modern travel brands.

Across hotels, airlines, cruises, and dining, leaders are pivoting toward experience led loyalty—organizing around journeys and segments, elevating trust through peer driven influence, operationalizing AI for decisioning and efficiency and strengthening measurement to tie marketing directly to bookings, revenue, and lifetime value. This on—demand webinar provides a clear blueprint for how brands can harness AI, unify data, scale content and accelerate discoverability to win traveler trust and drive profitable growth in 2026 and beyond.

Topics covered:

• Artificial Intelligence — AI powered personalization closes CX gaps with predictive, real time, journey aware engagement.
• Brand Discoverability — LLM ready content and social proof strengthen visibility, trust, and early traveler discovery.
• Loyalty — Experience led loyalty replaces program centric models with journey centric, data driven engagement.
• Content Efficiency — GenAI scales production, reduces costs, and enables localized storytelling across segments.

Speakers include:

• Julie Hoffman, global industry strategy for travel, hospitality, dining and loyalty, Adobe
• Jagdish Ghanshani, senior vice president and managing partner, Publicis Sapient and Publicis Groupe
• Gaurav Pant, co-founder and chief insights officer, Incisiv