How sales are impacted by PPC advertisingNews / OnlineBy PhocusWire | December 17, 2013Share This article was originally published on MARKETING: Search marketing works. It is why brands such as Priceline and Booking.com have continually put so much faith (and some smart tech) behind their PPC strategies. But as those with smaller budgets (i.e. almost everyone else in the sector) try social and other marketing methods, still PPC remains a winner. Read more on Search Engine Watch. Keyword or PPC advertising almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of Google’s 2011 Search Ads Pause study, which showed that 89 percent of site visits were incremental to organic results. It’s important to keep in mind, though, that Google’s study focused on site visits, not sales. Most assume that more visits mean more sales and that fewer visits mean fewer sales. However, not all visits are created equal. Read more on Search Engine WatchNB:PPC click money image via Shutterstock.