Google CEO Eric Schmidt's other plaything in the travel sector, Gogobot, launches a new tool this week allowing users to create pages documenting their favourite trips.
The social trip planning site, which launched in November 2010 after capturing funding from Battery Ventures and Schmidt’s Innovation Endeavors fund, created the Passport service so members can showcase their previous journeys and tips.
In short, users create personal collections of their favourite places around the world, organised by city or country.
Each entry in the passport can include reviews of each piece of accommodation stayed in, restaurants and things to do, with each note also plotted on a map.
So does the tool pass the So What test? Possibly...
In a way, introducing such a trip collection tool makes sense for a site entirely focused on allowing users to share tips and recommendations around their social networks such as Twitter and Facebook.
The all-in-one-place passport simplifies the process of sharing a back catalogue of a user's trips and experiences.
And, if it's good enough for Schmidt (when he's not fretting over the ITA Software deal), then perhaps there is something in it.
NB: TLabs Showcase - Gogobot.