Yet another example of the establishment in the industry getting in on the startup scene - this time it's global agency group, Flight Centre.
The company has launched Little Argas, an investment vehicle that will "identify, invest in and scale innovative travel tech and travel-related startups".
It will focus on startups that cover anything from in-destination services to tools that help travellers communicate with travel agencies via technology.
From the investment side of things, Little Argas says it will concentrate on those needing seed or Series A funds.
But it will also help with mentorship on product ideas, establishing partnerships through its network of relationships around the industry, and sponsorships.
There is no indication as to the size of the fund available for investment, but Flight Centre's intention is to help grow small businesses entering the industry.
One of the figures behind the project is Atle Skalleberg, who became its chief digital officer after the company bought his StudentUniverse brand for $28 million in December last year.
"We’ve been in the travel business for more than three decades and our mission is to open up the world for those who want to see.
"Now, we take things one step further with Little Argas by working with companies who will help further our mission through the technology or travel brands they are developing."