The more than 300 million registered users that book trips through
online travel agency Ctrip will now have more personalized options and service
from AccorHotels.
Paris-based AccorHotels and Shanghai-based Ctrip have signed a
memorandum of understanding to enhance their existing partnership. The
agreement has four components: more prominent promotion of AccorHotels on
Ctrip, building a flagship store for AccorHotels, joint development of loyalty
programs and cooperation on technology.
“With the ever-growing number of outbound Chinese travelers, we
are always looking for ways to provide better services for our customers, and
with the deepened AccorHotels relationship, we are able to offer magnified
experiences and property choices,” says Jane Sun, CEO of Ctrip.
“With the diverse range of hotels offered by AccorHotels, Ctrip
customers will have access to a vast majority of its hotels globally.”
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AccorHotels’ portfolio offers 4,300 hotels and 10,000 private
homes in 100 countries, ranging from luxury brands to midscale and budget
properties.
Chairman and CEO Sebastien Bazin says this new agreement is part
of a strategy to establish AccorHotels as a the “preferred hospitality group”
for Chinese travelers.
“AccorHotels will also launch its own program to train and certify
at least 250 hotels by 2020 on Chinese Optimum Standards,” Bazin says.
“These properties will be trained to answer major Chinese guests’
expectations, aligned with our strong ambition on this market.”
Ctrip says it may invite additional partners to be featured on its
platforms as it pursues its goal to provide members with “dedicated experiences
and better services to become a one-stop travel shop.”