Accor


accor-alibaba-partnership
Accor gets access to Alibaba customers via distribution and loyalty deal
By Linda Fox | November 11, 2019
The agreement aims to develop “digital applications and loyalty programs” by integrating Accor’s products and services within the Alibaba ecosystem. Read More
News | Distribution
Sounding Off: Reality checks for brand loyalty
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
Interview | Online
Brand Business - Steven Taylor of Accor Hotels
Brand Business - Steven Taylor of Accor Hotels
By Linda Fox | November 7, 2019
The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More
Interview | Distribution
The Phocuswright Conference 2019 preview - Hospitality in a perfect storm
The Phocuswright Conference 2019 preview - Hospitality in a perfect storm
By PhocusWire | October 18, 2019
Anyone - hotels, private accommodation, system providers - who thought the hospitality sector was immune from fundamental change should think again. Read More
News | Distribution
Accor and Expedia believe there's a path to save the hotel-OTA relationship
Accor and Expedia believe there's a path to save the hotel-OTA relationship
By Marissa Trew - WebInTravel  | October 16, 2019
The hotel-online travel agency relationship has always been a tricky one. The two are co-dependent and must care for each other, but not too much. Read More
News | Online
Corporate investors in travel: Deciphering strategy and knowing the limits
Corporate investors in travel: Deciphering strategy and knowing the limits
By Mitra Sorrells | October 15, 2019
Execs from Amadeus Ventures, AccorHotels and Singapore Airlines join a panel at WebInTravel, moderated by Timothy Hughes of Agoda. Read More
News | Startups
Accor’s renewed focus – aspirational and experiential aspects of a guest
Accor’s renewed focus – aspirational and experiential aspects of a guest
By Ritesh Gupta - China Travel News  | June 20, 2019
The hospitality group asserts that it has moved on from being owner of properties to owning the relationships, dwelling on aspirational and experiential aspects of travelers.  Read More
From Our Partners | Technology
Latin America, part 4: Challenges and opportunities in travel distribution
Latin America, part 4: Challenges and opportunities in travel distribution
By Mitra Sorrells | May 28, 2019
For the final piece in our series on Latin America, we take a look at the current state and future outlook for distribution in hospitality and air. Read More
News | Distribution
tech-heads-digital-travel-2
VIDEO: Tech heads on a digital world to decipher in travel
By Kevin May | May 21, 2019
The strategies that they impose on a business have to meet with the demands of their customers - a process that needs careful consideration, investment and, sometimes, good fortune. Read More
News | Technology
Hotel cancelation rate at 40% as online travel agencies push free change policy
Hotel cancelation rate at 40% as online travel agencies push free change policy
By Kevin May | April 23, 2019
Key findings from a major study carried out by D-Edge, the Accor-owned hotel technology group that includes the AvailPro and FastBooking platforms. Read More
News | Distribution
Accor Al Tayyar Travel Group distribution partnership
Accor boosts Middle East distribution with Al Tayyar partnership
By Mitra Sorrells | April 3, 2019
Accor will provide Saudi Arabia-based Al Tayyar Travel Group direct access to real-time rates and availability for its portfolio of 4,800 hotels and resorts in 100 countries worldwide.    Read More
News | Distribution
ota-insight-rate-parity
Rate parity issues continue to challenge hotels in key markets
By Linda Fox | March 25, 2019
OTA Insight's Annual Hotel Parity Review shows independent hotels and local chains are more likely to suffer losses from rate parity issues. Read More
News | Distribution
accor-loyalty-platform-all
Accor goes down experiences route as it unveils All loyalty platform
By Linda Fox | February 22, 2019
Accor has unveiled its new loyalty platform All combining its loyalty program and distribution. Read More
News | Distribution
Home-sharing is ready to write its second chapter
Home-sharing is ready to write its second chapter
By Christina Jelski - Travel Weekly  | February 18, 2019
Startups are mounting fresh challenges to both traditional hotels, whose forays into the home-rental space have met with mixed results, and to a maturing Airbnb, which is showing signs of evolving its... Read More
News | Distribution
phocuswright-conference-2018-maud-bailly
VIDEO: AccorHotels on adapting to shocks, localization and the road to digital
By Linda Fox | November 19, 2018
AccorHotels has been on a digital journey since 2014 when it announced its five-year digital transformation strategy. Read More
News | Distribution