The buy-now-pay-later trend is catching on, with car rental platforms now joining the likes of airlines, hotels and cruise.
Carla is partnering with payment services provider Affirm to give renters the opportunity to choose how they can pay for their vehicle in instalments.
The idea behind introducing the service is to tap into the growing shift to BNPL-type financial services in the travel sector, in particular those in the millennial and Gen Z brackets who are opting for such payment types at high levels.
Affirm moved onto the public markets with a $24 billion valuation in January last year.
Carla was launched in 2017 and aggregates car rental services from more than 230 companies in 20,000 locations around the world.
It says the BNPL market was valued at $91 billion in 2020 and is forecast to increase to $4 trillion by 2030.
* Check out these two interviews with Brian Barth (co-founder and CEO at BNPL provider Uplift) and Aileen McCormack (chief commercial officer at rental platform CarTrawler), recorded during The Phocuswright Conference 2021.
Executive Inteview: Uplift on riding the buy-now-pay-later wave
Executive Interview: CarTrawler on car rental's challenges and recovery strategies