Germany-based BookingKit wants to build on momentum in sales via a multi-million euro investment round after coronavirus-led lockdowns hit European attractions earlier this year.
The tour and activity software supplier provider has enlisted the financial support of Intermedia Vermögensverwaltung, Müller Medien, High-Tech Gründerfonds (HTGF), business angel Robert Kabs and another business angel with the round.
Details of the round were not disclosed but it is understood to be in the region of a 5 million warchest to back its recovery plans.
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BookingKit believes the round will help it make use of the early signs of recovery in European markets and spearhead its expansion around the continent.
The COVID-19 pandemic has been a catalyst for the digitalization of the tours and activities sector, the company claims, with it seeing an "increase in online sales from existing customers, the expansion of existing corporations and the acquisition of new customers."
Co-founder and co-managing director Lukas Hempel says: "Equipped with the additional capital, we will further accelerate the modernization of tours and activities sector (which is currently estimated to be only 30% digitized); further develop our sales organization, the software product as well as the underlying infrastructure and API; and still in 2020 we will penetrate further business areas with various sales initiatives."
BookingKit won a Series C funding round in the multimillion-euro range in March 2019.
The investment came just over a year after its Series B round, which was also undisclosed but understood to be in the region of $4 million at the time.
HTGF, Nuremberg-based media company Müller Medien and Intermedia Vermögensverwaltung have backed the company across multiple rounds.