Partners queuing up and wanting to integrate with your mobile app might sound like a nice problem to have but it means time and money spent on developing.
Mobile flight assistant App in the Air (TLabs here) says it was this issue that drove it to open up its platform and hold a developer day for all those looking to partner with it.
Chief executive Bayram Annakov says companies wanted to sell their services based on information such as where and when App in the Air users are departing.
"We did not feel like making a partnership with each company so decided to open up our app as a platform and provide the opportunity to integrate with it and provide the services without the user having to use another app."
On top of the integration work, the approach is also a revenue stream for App in the Air with Annakov saying monthly revenues are up by around 8%. Partners are also seeing benefit in downloads and revenue.
"The more widgets, the more functionality, the more functionality, the better the engagement. We did not have the time, ability or competence to get content on the best spots in a city or in creating audio descriptions but for our users the content is really valuable.
"If we provide it then in the minds of users App in the Air gives them all they need."
So far four additional services have been added including a wifi service, seat maps and audio travel guides with users offered a guide for free within their destination city with the option to download the partner app for further guides.
Annakov says that so far the additional widgets are driving retention on the app in turn driving revenue to partners and App in the Air. The company is planning a further developer day.