Yanolja Cloud acquires B2B travel tech firm Go Global Travel

Yanolja Cloud, a subsidiary of Yanolja and a global provider of artificial intelligence-based Software as a Service solutions for the hospitality and leisure sectors, has acquired Israel-based Go Global Travel. Terms of the acquisition have not been disclosed.

Founded in 2000, Go Global Travel is a B2B technology company that provides distribution of travel products including hotel and resort rooms, airline tickets and car rentals. The company works with more than 50,000 direct contracts and more than 10,000 sales channels, primarily in North America and Europe.

“Yanolja Cloud is made up of member companies from around the world, all with a different history and expertise,” said Kim Jong-yoon, co-CEO of Yanolja Cloud.

“We welcome Go Global Travel as our latest member company, which will help us further fulfill our vision of leading the digital transformation of hospitality and leisure properties everywhere. I look forward to seeing the future innovation that will be born from this acquisition.”

Yanolja Cloud said the acquisition will help it develop new technologies that drive personalization and automation, using data from its member companies. Yanolja Cloud’s recent acquisitions include Innsoft in April and Dable in December 2021 and investments in InnKey and HotelOnline.

The combined inventory from Yanolja Cloud and Go Global Travel will be made available through Yanolja’s B2C platform businesses, Yanolja and Interpark. In addition, Yanolja Cloud’s Asian inventory will be distributed through Go Global Travel’s channels. 

And Yanolja Cloud said it will also use Go Global Travel's 20 offices around the world as bases for its global expansion.

“I am so proud of what Go Global Travel and its employees around the world have achieved since its founding over 20 years ago,” said chairman Ophir Ben-Ezra.

“I look forward to continuing to provide the same high level of products and service to our client partners while being able to offer new inventory as well as innovative solutions from across Yanolja Cloud, including booking engines, property and revenue management software and more.”

South Korea-based Yanolja created Yanolja Cloud as a subsidiary in 2019. In July 2021 SoftBank Vision Fund 2 invested $1.7 billion in Yanolja to help it scale.