Combining local expertise, human experience and artificial intelligence, Utrip has analyzed data from more than four million traveler profiles and 55 million points of traveler preferences to come up with the top millennial travel destinations of 2017.
According to the data, the top five destinations for millennial travelers are Barcelona, Amsterdam, Miami, London and San Francisco.
The findings also reveal that millennial foodies, in particular, prefer Paris, with London, Barcelona, Rome and Amsterdam also ranking high among the age group’s food lovers.
Subscribe to our newsletter below
What's more, the study shows that millennials overwhelmingly prefer taking a trip to Europe if they'd like to go away for long periods of time.
Dublin is the number one destination for long-term vacations, and it's the place where millennials are likely to stay the longest (the research revealed that, on average, millennials stay about 17 days in the popular tourist destination).
Per the company, the human experience component of data compilation comes from how, precisely, the users interacted with Utrip's platform.
Local expertise comes from the business owners on the platform, and from the partnerships with local companies. The company took this data and leveraged the power of AI to come to its conclusions.
Utrip also says a user's age contributes greatly to their willingness, or lack thereof, to share information: millennials were 10 times more likely to share extensive information than Baby Boomers, and millennials were twice as likely to share extensive information than Gen Xers.
As PhocusWire previously noted, in addition to age, where millennials spend their time - generally, on their phones - as well as their overall engagement with content, also influences booking patterns.