TripAdvisor has
added new features to the platform enabling travelers to find reviews
that include information around safety-related incidents.
A traveler safety review filter enables travelers to find reviews posted in the past year concerning sexual assaults and sexual misconduct by employees of a business.
Other reviews with safety-related issues will be added going forward.
The filter also helps travelers surface new reviews concerning safety issues including assault, death, drugs, sex trafficking, armed robbery and physical assault.
A further new feature is a notice at the top of each review that includes safety information.
In a blog post, Lindsay Nelson, president of core experience for TripAdvisor, says:
“The
need for better access to safety information while traveling has never
been greater. Today’s culture of always-on news has made it increasingly
difficult to discern fact from fiction, while safety-related
information about specific neighborhoods or businesses is often hard to
find or non-existent online.”
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The company is also planning user research going forward to establish
what features would be most useful.
The new features could be in
response to criticism that the reviews giant continued to promote hotels where sexual assaults had been reported.