In past years, Phocuswright fielded traveler technology surveys focused primarily on measuring the rise of mobile device usage for shopping and booking, and the influence of social media on destination and purchase decisions.
Nowadays, mobile devices are ubiquitous, and the influence of social media on travel decision making is well understood. But travelers’ relationship with technology continues to evolve, with the latest tech-driven services and hardware devices delighting,
frustrating and even unsettling travelers young and old.
According to Phocuswright's latest research report, which is part one of a two-part series, Travelers and Tech 2024: Attitudes and Usage,
half of travelers consider themselves mainstream adopters of technology. Early and late adopters are exactly split at a quarter each. Gender skews exist on the more extreme ends of technology adoption, especially for early adopters.
This two-part Travelers and Tech study examines U.S. digital travelers’ usage and perceptions of websites vs. apps (this report), as well as advanced technology including generative AI, virtual and augmented reality, the Internet of Things, digital identity, biometrics and robotics (part 2 coming soon).
The full study reveals travelers’ usage, satisfaction levels and concerns regarding the increasingly common technologies used in planning, booking and experiencing travel today.
Are most travelers early adopters? Alicia Schmid, director of consumer research explains:
Are travelers early adopters of technology?
Expectations from technology are only going to grow. Discover more from Phocuswright's Travelers and Tech 2024: Attitudes and Usage: