Headquarters: Los Angeles
CEO: Arjun Shokeen
Founding date: 2020
Swayed maps and shapes customer journeys in physical
settings. By using guests’ device location, behavioral and transactional data,
Swayed builds real-time intelligence on how people are spending time and money
during their stay and then automatically uses that data to send contextual and personalized
touch points to guests. We deliver our value exclusively via software and do not
require the hotel to install hardware or guests to download an application.
Strategic goals for 2023
From a technical perspective, we are investing in improving
our mapping and shaping of customer journeys. For mapping, this entails
improving the accuracy of the existing location mapping signals and ingesting
additional ones to help create a location score. In terms of shaping, we are
investing in improving the personalization of the touch points we send to
guests. This includes improving our segmentation and the timing of our
touch points using machine learning.
From a business development perspective, our focus is in
collecting a lot more data by expanding both in the hotel industry as well as
new verticals such as airports and airlines. By gathering more data, we will be
able to provide better data products such as benchmarking to our customers.
Lessons learned since founding
- Gen Z, millennials, baby boomers and Gen X use physical
space/amenities in ways distinct to their generation.
- Hotels don’t need to upsell, cross-sell, and coupon to
increase customer lifetime value.
- The pandemic accelerated trends that existed
pre-COVID and didn’t necessarily create new ones.
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