Digital marketing platform Sojern is partnering with hospitality sales and revenue system GauVendi to help accommodation operators drive direct bookings.
Founded in 2020, GauVendi is a cloud-based central sales system that breaks away from static room type inventory management and introduces dynamic and feature-based inventory management.
Sojern, which provides travel marketers with tools to drive demand and convert customers, says GauVendi’s new retail philosophy and proprietary technology support its efforts to drive direct and instant sales.
"In our fifteenth year supporting travel our commitment to generating more direct relationships while driving online bookings is stronger than ever," says Josh Beckwith, managing director, global strategic accounts at Sojern.
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"Our new partnership with GauVendi and their novel ways of selling, revenue management, marketing and automation opportunities for accommodation businesses aligns with Sojern's goal of maximizing the revenue opportunity of every booking."
Says Markus Mueller, GauVendi managing director: "Our mission with our unique sales and distribution software is to bring out the best capabilities in hospitality to sell and deliver distinct guest experiences and achieve better asset returns. With our mutual focus on driving direct bookings for travel we are delighted to announce our partnership with Sojern.
“Together we can provide an enhanced guest experience through booking via direct channels versus third-party accommodation retailers. Feature-based selling puts the power of choice firmly back in the guests’ hands."
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