has created a new data tool to help airports understand why a traveler may
choose to book travel out of one airport over another.
says this “passenger leakage” data is intended to help airports understand how travelers
are being influenced by the availability and cost of flights and where they may
be losing business to competing airports.
solution, dubbed Catchment Analysis, is now part of Skyscanner’s Travel Insight
Vision business intelligence tool.
is based on geolocation data from Skyscanner’s more than 90 million monthly
users and helps airports understand the top routes, origins and destinations
travelers are searching.
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segmented based on factors such as day of the week as well as country, region,
state and city catchment areas.
to our research, 63% of travelers consider two or more airports when booking a
flight. And as aviation continues to bounce back across the globe, the
competition between airports to capture travelers’ attention and share of
wallet has never been greater,” says Michael Docherty, head of data partnerships
Catchment Analysis solution provides actionable intelligence – based on true
user demand - to create strong business cases and strategies to beat the
competition, open new routes and boost marketing performance. We continue to
expand the features and functionality of Travel Insight Vision to make it the
go to solution for any organization wanting to understand the latest trends in
Coquant, deputy director aviation development at Groupe ADP, which owns and
operates Charles de Gaulle Airport, Orly Airport and Le Bourget Airport: “We've
found Skyscanner's search data to be invaluable in providing forward-looking
insights into demand at a route level. This enables us to make strong business
cases to airlines for new route development opportunities.”
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