The number of leisure travelers grew in 2017, and with that, so did the options for consumers to shop for and book travel.
Travelers are faced with seemingly infinite choices - from what devices and channels to use to which friends and experts to consult - on their path to a booking, and last year saw a substantial shift in leisure traveler shopping behaviors.
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A new report from Phocuswright examines key trends in leisure travel shopping and booking, including online vs. offline channels.
U.S. Consumer Travel 2018: Shopping and Booking, part of the U.S. Consumer Travel 2018 series, also looks at which websites leisure travelers use and was as the impact of loyalty program membership.
The report is FREE for existing Phocuswright Open Access and Global subscribers (learn about how to become one here).