Radisson
Hotel Group Americas (RHGA), representing the company’s properties in the United
States, Canada, Latin America and the Caribbean, is deploying Medallia Zingle’s
guest messaging at all 618 hotels in its portfolio of brands.
The
Americas portfolio includes Radisson Collection, Radisson Blu, Radisson RED,
Radisson Individuals, Radisson, Park Plaza, Park Inn by Radisson and Country
Inn & Suites by Radisson.
The Zingle messaging platform will be
integrated with every hotel’s property management system, enabling the
automatic transfer of guest data and providing a single source for guest
analytics.
Hotels can use the Zingle platform to
communicate with guests before, during and after their stay.
Radisson Hotel Group Americas says it is paying
the implementation fee for its hotels and also subsidizing the monthly Zingle
subscription fee.
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“We are constantly
looking for innovative ways to support hotels in delivering a better guest
experience, while also showcasing our value to owners,” says Tom Buoy, interim
chief executive officer of Radisson Hotel Group Americas.
“After conducting a
more than six-month pilot at franchised and managed hotels, and receiving
overwhelming endorsement from nearly 500 franchise owners, general managers
and their teams, we are confident Zingle will become one more opportunity to
create a competitive edge for all RHGA hotels. This unique software allows
hotel teams to immediately and conveniently respond to the needs of our guests,
which is guaranteed to make a lasting impact.”
The company is
working to get the Zingle technology implemented system-wide by the end of Q1
2022.
“The team at
Radisson Hotel Group Americas has gone out of their way for their guests, hotel
owners and staff, in a concerted drive toward bettering guest experience at
every property,” says Ford Blakely, founder, senior vice president and general
manager of Medallia Zingle.
“Zingle’s
sophisticated automations and AI-backed intent recognition capabilities are
enabling Radisson hotels to fulfill guest requests in a new and powerful way.”