Radisson deploys Zingle messaging across Americas portfolio

Radisson Hotel Group Americas (RHGA), representing the company’s properties in the United States, Canada, Latin America and the Caribbean, is deploying Medallia Zingle’s guest messaging at all 618 hotels in its portfolio of brands. 

The Americas portfolio includes Radisson Collection, Radisson Blu, Radisson RED, Radisson Individuals, Radisson, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.

The Zingle messaging platform will be integrated with every hotel’s property management system, enabling the automatic transfer of guest data and providing a single source for guest analytics. 

Hotels can use the Zingle platform to communicate with guests before, during and after their stay.

Radisson Hotel Group Americas says it is paying the implementation fee for its hotels and also subsidizing the monthly Zingle subscription fee.

“We are constantly looking for innovative ways to support hotels in delivering a better guest experience, while also showcasing our value to owners,” says Tom Buoy, interim chief executive officer of Radisson Hotel Group Americas. 

“After conducting a more than six-month pilot at franchised and managed hotels, and receiving overwhelming endorsement from nearly 500 franchise owners, general managers and their teams, we are confident Zingle will become one more opportunity to create a competitive edge for all RHGA hotels. This unique software allows hotel teams to immediately and conveniently respond to the needs of our guests, which is guaranteed to make a lasting impact.”

The company is working to get the Zingle technology implemented system-wide by the end of Q1 2022. 

“The team at Radisson Hotel Group Americas has gone out of their way for their guests, hotel owners and staff, in a concerted drive toward bettering guest experience at every property,” says Ford Blakely, founder, senior vice president and general manager of Medallia Zingle. 

“Zingle’s sophisticated automations and AI-backed intent recognition capabilities are enabling Radisson hotels to fulfill guest requests in a new and powerful way.”