Rihaala is a new online travel agency offering content that abides by Islamic law in more than 40 destinations around the world.
The platform was created by the team behind Serendipity
Tailormade and Luxury Halal Travel, halal-focused travel platforms based in the
United Kingdom.
Rihaala provides information and booking of flights, excursions, transfers and more
than 1,500 hotels that offer things such as halal dining options, privacy
enhancements, alcohol-free environments, prayer facilities and family-friendly
experiences.
The site also shares user-generated content sourced from
Instagram, Facebook and Twitter.
Subscribe to our newsletter below
“Rihaala meets the demands and expectations of modern Muslim
consumers who not only want to create their own travel packages online but to be
inspired by like-minded travelers through rich visual content on social feeds
that paints a true picture of a destinations,” says Nabeel Shariff, the founder
of Rihaala, Serendipity Tailormade and Luxury Halal Travel.
“In today’s digital age, consumers’ travel purchasing decisions
are often strongly influenced by dynamic videos and photos on social channels
in real-time, rather than glossy destination images of the past.”
The site launched in English with an Arabic-language
version, and a travel agent portal is in development.
The company is currently in the midst of raising a Series A
round of investment with Dubai-based crowdfunding platform Eureeca.
Spotlight: The Middle East Opportunity
Hear from two industry pioneers in the region on key trends happening in an incredibly young, social and mobile market at Phocuswright Europe in Amsterdam May 15-16.