Lonely Planet is making it easier for
destination marketing organizations, travel brands and other companies to
access its content for use on their websites and other digital platforms.
The new Lonely Planet Content Licensing provides
access via an API, so clients can filter and select the content that suits
their needs from the more than 8,000 city guides the publisher currently
offers.
This is the latest in a series of
innovations by the company since Luis Cabrera became CEO one year ago. Since
then, the publisher has acquired
content specialist ArrivalGuides and TRILL Travel, an artificial
intelligence-based marketplace. It has also updated its
website to provide a more personalized user experience and in January
announced a partnership
with Intrepid Travel to provide sustainable tours under the name Lonely
Planet Experiences.
“This is the
next stage of our acquisition of ArrivalGuides coming to fruition,” Cabrera
says.
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“Research
suggests that travelers are more inclined to book a trip if valuable destination
information is provided throughout the funnel. We sit on top of the largest
expert-curated travel data repository on earth, so enabling our partners with
that content as a service makes perfect sense.”
Lonely Planet
Content Licensing creates a customizable content solution so clients can filter
information by categories such as “do & see,” restaurants, shopping and
bars and nightlife. The system also provides themed lists and collections
covering topics such as adventure travel, festivals, road trips and family
holidays.
“We are
thrilled to add the most trusted voice in travel to our offering, which will
make us one of the world’s largest programmatic distributors of destination
content in the B2B space,” says Magnus Aideborn, CEO of ArrivalGuides, who will
lead this new product.
Cabrera says
Lonely Planet will continue “exploring opportunities to bring our brand to life
beyond our beloved guidebooks," and will soon add influencer content from its
Pathfinders program.