Hong Kong-based tours and attractions online travel agency Klook has undergone its first rebranding since its founding in 2014.
The company says its new position – centered on enabling moments of “joy” with the best travel experiences – signals a transformation of its business and a new future of travel.
"The rebrand is a massive milestone for Klook. We've overcome many obstacles in the past two years to get here, and there's no better time than now to show everyone a new Klook," says Eric Gnock Fah, co-founder and chief operating officer of Klook.
"As we enter a new era of travel, this rebrand is our commitment to bring joy back to our customers who have missed the magic of traveling and be their go-to travel and leisure app at home or abroad."
Klook, which shifted its focus to domestic travel amid the pandemic, says it surpassed 2019 revenue in 2021 on domestic travel alone, with monthly active users exceeding pre-COVID levels.
It adds that it more than quadrupled its number of products and services during the pandemic from 100,000 in 2019 to 490,000 in 2021. Klook also doubled its global travel presence to more than 1,000 destinations in 2021.
New era of travel
In looking toward a “new era of travel,” Klook is expanding its offerings to include hotels and staycations, car rentals, attraction passes and additional services such as COVID-19 testing and travel insurance.
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For its staycation product, Klook is expanding it to “Stay+,” a bundled accommodation and activities offering that allows customers to purchase room-only offers at competitive rates with bundled attractions or tours.
On the car rental front, which chief commercial officer Wilfred Fan said in September was one of Klook’s main priorities, the company says it has consolidated one of the most extensive car rental inventories in Asia Pacific and has seen more than 350% year-on-year growth in 2021 and will continue expansion efforts in 2022.
Klook is also introducing an all-in-one digital pass called Klook Pass that provides discounts on activities packages via a specialized booking experience.
Meanwhile, in partnership with ZA Tech, Klook claims it is the first travel player to roll out a full suite of travel-related insurance on a multi-market level focusing on the Asia Pacific region. AXA and Chubb were the first two insurers partnering with Klook on its product line.
Additional offerings
Klook has also formalized the launch of its SaaS product Flickket, which provides merchants dedicated tech solutions to support them in digitizing faster and expanding their product distribution.
Since 2020, the number of merchants coming onboard has increased eightfold, the company says.
With Flickket, merchants have access to the Express Go! QR-based offline checkout solution, which is being used by more than 20 attractions across Asia.
Merchants also have more integration capabilities such as with Google’s Things To Do and Grab to reach larger customer demographics.
In an interview with PhocusWire sister brand WebInTravel, Gnock Fah said Klook is also looking at co-investing and co-designing experiences with destination management companies as an area of growth.
Though Fan previously told PhocusWire that he didn’t see the true value in offering branded or original products, such as what competitors including GetYourGuide have done, Gnock Fah said partnering with DMCs will “help us better address sustainability issues.”
In January of last year, Klook raised $200 million to explore new verticals, bringing its total funding to more than $720 million.