JetBlue has launched a program designed to help corporate
customers reduce business travel emissions and meet sustainability targets, the
airline announced Wednesday, with Biogen, Deloitte, ICF and Salesforce the
first customers to join the initiative.
JetBlue's Sustainable Travel Partners program offers
participants sustainable aviation fuel (SAF) certificates. The carrier
currently uses SAF on routes from San Francisco International Airport and Los
Angeles International Airport and plans to expand its use to the Northeast.
JetBlue also plans to provide emissions data based on
travelers' actual flights and the carrier's average fuel burn on those routes.
The airline is working to include travel emissions data into Salesforce's Net
Zero Cloud tool for those in the Sustainable Travel Partners program, according
to the company.
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The carrier also said it would help customers develop
strategies to reduce emissions associated with their business travel, and
participants would receive carbon offsetting on domestic flights operated by
JetBlue, which the company introduced for all domestic flights in July 2020.
Several other airlines have launched sustainability programs
for corporate customers, including Air Canada, Southwest Airlines and United
Airlines. Further, Deloitte - which also is part of the Air Canada and United
programs - announced agreements with both American Airlines and Delta Air Lines
to purchase SAF, and Microsoft has agreements with Alaska Airlines and KLM in
which it buys sustainable fuel credits to offset travel on its busiest routes.
* This article first appeared in Business Travel News.