Hotel Communication Network (HCN), which provides artificial intelligence (AI)-powered in-room guest engagement solutions, has acquired Crave Interactive, a digital guest experiences platform for luxury properties.
The terms of the deal were not disclosed.
With its acquisition of the United Kingdom-based company, HCN aims to expand its reach in the four- and five-star hotel markets, and it is moving toward integrating complementary technologies and expanding the HCN ad network.
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“This acquisition is more than a merger of technologies; it's a fusion of visions aimed at redefining the guest experience,” said Kevin Bidner, CEO of HCN. “By combining our strengths, we will deliver unparalleled value to hoteliers and guests alike.”
Crave Interactive, founded in 2009, offers in-room tablets and AI-powered guest services. The platform allows for room service orders, spa bookings and more. MGM Resorts, Fairmont and Hyatt are among its current clients.
By absorbing Crave Interactive, HCN will establish a presence in 25 countries with both tablet and mobile applications.
HCN and Crave’s tablets will offer a “multilingual, human-like AI concierge” that can assist with hotel communications, itinerary planning and navigation around a given city.