Google Cloud has partnered with Air France-KLM to help the airline group make better use of its data and generative artificial intelligence as well as drive innovation.
Air France-KLM hopes to improve the travel experience and deliver more personalized products and services, as well as optimize operations, by boosting data and AI capabilities.
Earlier this year, the airline group announced an IT transformation that aims to move its data infrastructure to the cloud with Tata Consultancy Services named as a technology partner at the time.
Subscribe to our newsletter below
Through the Google Cloud partnership, Air France-KLM hopes to gain a better understanding of passenger preferences, travel patterns and behavior which will enable it to tailor services to travelers. It also wants to drive operational efficiency on the ground and in the air.
The partnership also enables Air France-KLM to take advantage of Google Cloud's generative AI expertise as the airlines build a “common, joint and unique data lakehouse,” a statement said.
“Our collaboration with Google Cloud is a significant step forward in our data strategy,” said Pierre-Olivier Bandet, Air France-KLM Group EVP and CIO. “By leveraging Google Cloud's advanced data technology with a real partnership approach, we intend to accelerate our innovation capacities with security in mind, and with generative AI, build the future of travel.”
“Airlines generate massive amounts of data, much of which can be incredibly valuable in helping drive operational insights, build better customer experiences, and – with the power of gen AI – create entirely new services and offerings. We're proud to support Air France-KLM in its innovation journey and to help the group define the future of the airline industry,” said Matt Renner, president, global revenue at Google Cloud.