AWS on using technology to drive customer-centricity in travel

As the world’s largest provider of cloud computing technology, AWS works with companies around the globe, including many in travel and hospitality such as United Airlines, Air Canada, Trip.com, Booking.com, Choice Hotels and many others.

While the specific uses may differ, each one is designed around leveraging technology to enhance customer experiences and operational efficiencies. 

As the global head of travel at AWS, Massimo Morin has a first-hand view of how travel brands are driving success through effective technology strategies.

In a discussion in the PhocusWire studio at The Phocuswright Conference, Morin shared examples of how AWS clients are using artificial intelligence and machine learning to solve business problems. He also touched on the need to break down data silos in order to create a “single source of truth” about the customer, which enables brands to provide a better experience before, during and after a trip. 

Watch the full discussion below.