Native advertising specialists Ampush has compiled some of statistics on how Facebook users engage with travel, providing some actionable conclusions for marketers looking to leverage the platform.
Among the key takeaways:
- Increasing mobile spend means that 50% of digital budgets will move to mobile by 2017.
- Travel is the #1 shared topic on the platform.
- 18% of time spent on mobile is spent on Facebook app.
- Wednesday and Thursday are the two days to boost ad spend in advance of the weekend travel days.
The full infographic is available
here.
NB: Facebook mobile image courtesy Shutterstock.