Hotel giant Accor has unveiled Accor One Living to bring hospitality solutions to mixed-used developments
The company plans to develop and operate branded residences via the platform combined with other products and services such as co-working, private clubs and extended stay hotels.
Accor already has more than 135 branded residences operating or in development with Accor One Living expected to add 125 new branded mixed-use residences over the next few years.
Jeff Tisdall, chief business officer of Accor One Living, says: “Our momentum is powered by Accor’s diverse portfolio of compelling brands, a commitment to the success of our partners and more than two decades of experience, where we have led the industry in creating highly desirable branded residence communities. Accor One Living will deliver unmatched value to our investment partners as we build extraordinary places to live, work, and play for a new generation of homeowners, guests and global explorers.”
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The platform will include a website for prospective homeowners as well as a second website, Apartments & Villas, offering the rental of private residences and extended stay hotels.
Accor launched the Apartments & Villas booking site two years ago, initially offering 50,000 villas, apartments and chalets.
In recent years a number of startups and established brands have moved into the mixed-use property market.
Placemakr, formerly WhyHotel, landed a $90 million equity investment a year ago as well as a further $750 million in programmatic investment to put towards the acquisition and development of mixed-use properties.
Other including Pacaso, Ember, Kocomo and Fractal Homes have raised significant rounds recently and offer a hotel-style management and maintenance of second-home properties.