Yahoo has rolled out its new travel platform for users in the UK, with an emphasis on trip planning and travel guide content from the likes of Lonely Planet.
Hitting the UK this week and expected to find its way to the Yahoo Travel sites in France, Germany, Spain and Italy over the course of the next six months, the new design was introduced in the US during 2010.
As well as the travel search element (powered by Expedia since August 2010) given more prominence than in the previous version, content from Lonely Planet and WCities is streamed into new travel guides alongside editorial provided by the Yahoo Travel team.
The site is also trying to get more social, allowing users to add trip ideas and photos (via Yahoo-owned Flickr) into the trip planning part of the new site.
Visitors can also rate the photos and content added to the site as well as share around various social networks in the usual way.
Yahoo Travel has found itself battling with other travel portals and online travel agencies in recent years, slipping regularly in and out of the top ten UK travel sites with the likes of Skyscanner and Travelzoo.
NB: Yahoo has acknowledged that the redesigned site has a bug - the travel guide section has the US travel search module, rather than the UK partner system provided by Expedia. Oops.