Xola creates app marketplace for tour and activity operators

Xola, an online booking platform for tours and activities, is consolidating apps and integrations to support online and offline customer acquisition and sales in its new Xola App Store.

Xola says the marketplace is launching with more than 40 applications that provide solutions such as automated marketing, customer management, operations, yield management, business intelligence and real-time distribution through sites such as TripAdvisor and Expedia.

“The App Store makes anything possible for our customers and partners,” says J. Scott Zimmerman, co-founder and CEO of Xola.

“We talk to our customers every day and understand how their needs differ across markets and verticals. The App Store platform allows our customers to easily discover and install applications and integrations relevant to their business.”

Examples of apps available in the new marketplace include ones that can be used to enable QR code scanning, point-of-sale and ticketing hardware support, coupon code management and an affiliate reseller management app.

Xola is also introducing a new line of automated marketing apps, including some that use machine learning algorithms, aimed at various points of the customer journey such as increasing check-out spending, increasing conversion rates and driving revenue growth.

PhocusWire's Kevin May spoke to Zimmerman at the Arival Event 2018.