SOCIAL: Twitter is the classic example of a business with a huge user base, which has transformed the way people do something (communicate) and would be sorely missed if it disappeared or changed its model and functionality. But it is struggling to get over the next hump, so will investors or the great unwashed prevail? Read more on Wired.
Twitter has a problem. It wants to appeal to everyone, all at once.
Since its launch nine years ago, Twitter’s user experience has always been driven by individual choices.
Unlike Facebook, Twitter doesn’t re-calibrate feeds to fit what users engage with - which, for Twitter fans, is exactly what sets it apart.
But in the past year, the social media company has seen sluggish growth, worrying investors who want the site to rapidly bring in new users (plus revenue) and keep them.
Twitter knows it’s time for a change.
Read more on Wired