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If 2013 was kind of year of the selfie, then the next 12 months might see a dose of quality added to the repertoire of travel-related media as drone-type cams really kick in.
Ground-controlled miniature cameras are nothing new, but far more affordable ones which are easy to control seem to have hit a new gear in 2014 - with destinations eager to capitalise.
The Norwegian city of Trondheim and its tourism board have done exactly that, it would appear.
In a clip which hit YouTube just a few days ago, Winter in Trondheim showcases the city out outskirts using a combination of some helicopter shots but mostly using a drone digital camera.
The idea, according to Visit Trondheim project manager Sven-Erik Knoff, was to go beyond the "traditional" easy of presenting a destination.
The company behind it, Fram Film (via Natural Light), has produced the clip for a mere $25,000-$30,000, once licensing and agreements are finalised - a fraction of the cost of some destination videos.
Knoff adds:
"The production company wanted to combine helicopter and drone photography in a way never before seen in order to get closer to the attractions and to get a closer view.
"I think this is the future of presenting destinations, showing the audience something they can't do themselves, even with a great camera."
Here is the clip: