Travel brands looking to offer more personalized content and recommendations
to customers have a new resource in Trip by Skyscanner.
Formerly Trip.com, Trip by Skyscanner has created an API so online
travel agencies, destination marketing organizations, accommodation providers,
airlines and other travel companies can access its database of photos, user reviews
and editorial content about more than 66,000 destinations.
The API also gives access to Trip by Skyscanner’s recommendation engine that
surfaces personalized content based on 19 defined traveler personas known as “Tribes.”
It also uses predictive intelligence to customize recommendations based on time
of day, weather, location and more.
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“Trip by Skyscanner decided to offer an API so that partners can allow
their users to make informed decisions on where to go, how to book and what to
do on their trips,” says Gil Harel, senior vice president of business
development at Trip by Skyscanner.
“This creates a complete travel experience that not only benefits the
user but also the partner by boosting brand loyalty and booking rates.”
Ctrip, which owns Skyscanner, acquired Trip.com in November 2017 and
rebranded it as Trip by Skyscanner.