Seedcamp is backing U.K. startup Tickitto to the tune of $700,000 in a pre-seed investment round for the event ticketing tech provider.
The company is creating a series of tools to connect intermediaries to tickets for events and attractions.
The core part of the business is an API that allows partners to access inventory, pricing and availability through a single pipe from the supplier., in particular in the area of sports, music and festivals.
Tickitto's competitors in the space are numerous, including many of the providers now owned by some of the major online travel agencies (Booking.com) and platforms (Tripadvisor), and vendors with a few years under their belt.
But the company says it is addressing the challenge of these other elements of the vast tours and activities sector (sports, etc.) which have been under-served.
Dana Lattouf, founder and CEO, says: "One would naturally think that acquiring ticket supply is relatively straightforward and made available by plugging into an API. We realised this is not the case, and that many platforms still run on legacy infrastructure, making the integration work labour-intensive.
"Our aim is to work with major ticketing platforms, sports rights holders, event organisers and experience suppliers to modernise the infrastructure and build external collaboration capabilities to scale their reach.
"This will enable us to find new ways to serve today's modern traveller and make it simpler to deliver a connected trip experience via their preferred travel retailer’s platform."