With both the Christmas holiday season approaching and the peak leisure travel booking period around the corner, Apple's iPad is grabbing people's attention again.
After a rush of early apps for the device following its launch earlier this year, a quieter period of a few months has given way recently to a gradual surge of new products designed specifically for the iPad.
So, following the Dorling Kindersley and Teletext Holidays announcements last week comes tour operator Thomas Cook.
Cook launched an underwhelming first iPad app in July this year - a digital version of its Club 18-30 magazine - so it is interesting to see that it has pretty much carried out the same thing again for two other magazines.
The Ink Publishing-produced Thomas Cook and My Cruise magazines were given the standard iPad treatment this week by Pixel Mags, meaning a bit of resolution and re-sizing work but no major additional tools for the user.
Perhaps recognising the missed opportunity with perhaps slightly less than-creative approaches to content (regurgitating exactly the same as what can be found in print), a Thomas Cook official says the idea this time is to get the app up and running and then some new and additional functionality will be added shortly, exclusive to the iPad.
Both magazines cost £0.59 ($1). Both are also available as iPhone applications.