TUI Group has tapped digital travel discovery platform Utrip to help personalize the traveler planning experience through artificial intelligence.
The new pilot program between TUI Destination Services, the experiences arm of the German global tourism company, and Utrip is designed to curate user-specific travel packages for TUI’s 20 million customers.
Utrip’s technology - which combines artificial intelligence, local expertise and human experience - will be integrated with TUI’s current digital offerings to improve the overall customer experience and provide relevant recommendations.
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English-speaking travelers will be able to search for and personalize excursions and activities in New York City, Cancun, Tenerife and Punta Cana by inputting preferences across such categories as food, arts and culture and shopping.
Utrip’s AI technology will then sort through potential itineraries, which can include TUI and non-TUI activities, to create a tailored experience unique to each traveler’s interests.
“Being selected by TUI Destination Services … is a testament to the transformative impact artificial intelligence is having on travel,” says Gilad Berenstein, CEO and founder of Utrip.
“Incorporating our metadata and algorithms into TUI’s massive collection of excursions and activities will not only help deliver a better end customer experience, but it will also help TUI improve their conversion rates through personalization.”
TUI’s collaboration with Utrip is a result of a partnership with Californian accelerator Plug and Play. The pilot experiences will be available to TUI customers this month.