VIDEO: XTrader - Summit pitch at Phocuswright 2018Interview / TechnologyBy Kevin May | December 18, 2018Share XTraderXTrader offers connected TV and digital video as customer acquisition channels in China. Yeojoon Yoon, executive vice president for international business, XTrader. XTrader shows a 15 to 30-second video commercial on the major "Chinese Over The Top" channels on PC, smartphone and tablet, and tracks viewers who search the brand on any search engine or type the brand’s URL on any browser to visit the brand’s website after watching the commercial.The company embeds a QR code in the connected TV commercial and track viewers who scan a QR code to visit the brand’s website on smartphone.China accounts for 25% of global travel bookings and is growing fast.However, it is challenging for non-Chinese companies to promote their brands and bookings in China without significant resource investments.Most mid-size travel brands cannot afford to have a strong local team. They end up relying on Chinese OTAs and lose the opportunity to build their own branding and direct booking in China.Here is XTrader's pitch at The Phocuswright Conference 2018...XTrader And further analysis in the PhocusWire Studio.PhocusWire @ Phocuswright 2018 - XTrader pitch analysis AirlineHotelIT ServicesOnline Travel AgencyAdvertisingMarketingPhocuswright Conference 2018