There will be many who are disappointed that a figure such as Travis Kalanick is making a comeback of sorts after the inglorious end to his reign at Uber in the middle of 2017.
But there will be an equal number of who are not surprised at all, not least because many startup founders have a canny ability to bounce back and rewrite their own history, or at least the perception that those on the outside have of them.
Travis Kalanick, Uber's founder and former CEO, wasn’t gone very long - just over a year, in fact.
After he resigned from Uber in June 2017, Kalanick spent time hobnobbing at elite conferences like Davos and getting good at smartphone games.
This month, he announced 10100, a fund for his personal investments.
In tech, scandals never seem to stick to a person for long. Ousted bad boys are somehow able to change the narrative.