Simpleview acquires travel software provider JackRabbit Systems

U.S.-based Simpleview has acquired JackRabbit Systems, a tourism-focused software company.

The acquisition comes less than a month after Simpleview announced a merger with Liverpool-based Tourism Media Group, a provider of tourism marketing websites and online tools.

Simpleview provides CRM, CMS, website design, digital marketing, revenue generation and mobile technologies, to more than 900 travel, tourism and convention marketing customers on six continents.

“Simpleview’s motivation to acquire JackRabbit Systems is rooted in delivering a superior end-user experience,” says Simpleview CEO Ryan George.

“Our ability to fully integrate our digital stack with well-known industry products such as Book>Direct and Zerista bodes well for destination marketing organizations and meeting planners, as well as the destination visitors and meeting attendees they serve, respectively.”

Simpleview adds approximately 135 new DMO clients with the acquisition, expanding its customer base to more than 900 destinations, including nearly all the top-tier meetings and leisure destinations in North America and many top destinations around the world.

Terms of the deal were not disclosed.