Asia's The Chope Group, which specializes in restaurant reservations, has acquired queuing system Ticktock.
Chope raised $2.5 million a little under two years ago, and is using this latest roll-up to create a more cohesive package for restaurant reservations and seating management. The idea is to become a one-stop shop for restaurants looking to improve the guest experience via seating technologies.
From the announcement:
Building on its online reservations and marketing platform, Chope is teaming up with the young brand to offer phone-based queue monitoring to its restaurants and diners. Busy diners can simply enter their details into a Ticktok tablet outside the restaurant, then continue shopping or grab a coffee.
They can check how many people are ahead of them anytime via their smartphone, and when their turn arrives they also receive an SMS and automated phone call.
The Ticktok team, which is based in Singapore, was laser-focused on creating a streamlined mobile solutions for waiting in line at restaurants, says Ticktok CEO and co-founder Jun Kiat Lee:
We started Ticktok because we are foodies at heart, but popular spots usually require a long and boring wait. We thought that, in this age of smartphones and 4G, there had to be a more mobile-friendly way to queue.
There is some overlap between the apps, and that overlap has already been addressed by the first integration - restaurants now can use one iPad to manage both the line and the reservations.
Terms of the deal were not disclosed.